Skip to content
55

rubber band airplanes

Worth a look

Shows a sweet-spot price point ($37.72 avg), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 27Growth 24Conversion 35Competition 83Returns 90Price range 61Avg price 95Brand share 21Review moat 91Quality gap 82

Avg price

Incredible$37.72

avg listing price — sweet spot $15–$100

Review moat

Great183.3

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$6.57–$146.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$115K

$115K/yr · 110K searches

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Search terms