54
rub on transfers
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great296.98avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.03–$24.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.62avg listing price — sweet spot $15–$100
Market size
Okay$105K$105K/yr · 1.2M searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand