52
round wooden discs
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-1.8% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$17.41avg listing price — sweet spot $15–$100
Price range
Great$3.42–$52.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,174.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay$249K$249K/yr · 627K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand