39
rose petals for bath
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.40–$29.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,412.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.10avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$39K$39K/yr · 60K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch