40
rose mold
Skip itSoft demand (-66.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great496.98avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$138K$138K/yr · 480K searches
Avg price
Okay$9.12avg listing price — sweet spot $15–$100
Growth
Bad-66.1%90-day search growth — must beat 0% to launch
Price range
Bad$4.35–$14.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand