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53

rock molds

Worth a look

Shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 26Conversion 56Competition 85Returns 84Price range 85Avg price 85Brand share 42Review moat 82Quality gap 35

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$18.91

avg listing price — sweet spot $15–$100

Price range

Great$6.07–$79.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great362.41

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Market size

Bad$48K

$48K/yr · 55K searches

Products