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rit dye green
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Okay$120K$120K/yr · 185K searches
Avg price
Bad$8.31avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad18,915.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.83–$11.18cheapest to priciest tracked listing — scored on the share inside $15–$100