38
rigid heddle looms
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great136.45avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good$173.30avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Price range
Bad$7.86–$597.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$53K$53K/yr · 71K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price