35
red streamers
Skip itPrices mostly outside the sweet spot ($4.13–$11.47) — this niche doesn't clear our bar today.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$114K$114K/yr · 104K searches
Review moat
Bad4,225.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.99avg listing price — sweet spot $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.13–$11.47cheapest to priciest tracked listing — scored on the share inside $15–$100