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red pompoms for crafts
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Great486.07avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.03avg listing price — sweet spot $15–$100
Market size
Bad$21K$21K/yr · 38K searches
Growth
Bad-57.6%90-day search growth — must beat 0% to launch
Price range
Bad$5.12–$9.11cheapest to priciest tracked listing — scored on the share inside $15–$100