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red paint pen
Worth a lookShows searches that convert (13.1% search→purchase), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,616.19avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.20–$23.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Market size
Okay$122K$122K/yr · 98K searches
Brand share
Bad90%top-5 brand share — brand-locked demand