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red htv
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$5.84–$24.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$278K$278K/yr · 166K searches
Avg price
Okay$11.49avg listing price — sweet spot $15–$100
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,422.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand