52
red chunky yarn
Worth a lookShows a sweet-spot price point ($23.29 avg), but soft demand (-46.4% this quarter) keeps it on the watch list.
Avg price
Incredible$23.29avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$3.90–$40.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,949.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 86K searches
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand