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red and green construction paper
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good1,024avg incumbent reviews — the moat a new listing must climb
Market size
Okay$225K$225K/yr · 171K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$7.75avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.31–$16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand