60
raffia
Worth a lookShows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.99–$34.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good891.97avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$265K$265K/yr · 576K searches
Avg price
Okay$9.74avg listing price — sweet spot $15–$100