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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 17Conversion 27Competition 79Returns 98Price range 86Avg price 79Brand share 10Review moat 79Quality gap 15

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Great$6.25–$82.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Review moat

Great423.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.71

avg listing price — sweet spot $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$97K

$97K/yr · 274K searches

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

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