48
quilling tool
Skip itSoft demand (-11.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$4.83–$69.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Review moat
Good1,155.07avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 117K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand