45
purse strap
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$551K$551K/yr · 3.0M searches
Price range
Good$5.66–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.14avg listing price — sweet spot $15–$100
Review moat
Okay2,432.78avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 5% kills the launch gate