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purple streamers
Skip itPrices mostly outside the sweet spot ($3.94–$16.73) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,541.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 84K searches
Avg price
Bad$7.66avg listing price — sweet spot $15–$100
Price range
Bad$3.94–$16.73cheapest to priciest tracked listing — scored on the share inside $15–$100