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purple htv
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$5.35–$28.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,919.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 56K searches