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purple face paint
Skip itPrices mostly outside the sweet spot ($5.18–$16.55) — this niche doesn't clear our bar today.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Growth
Great+69.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$114K$114K/yr · 136K searches
Review moat
Okay3,772avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Price range
Bad$5.18–$16.55cheapest to priciest tracked listing — scored on the share inside $15–$100