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purple fabric
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good655.32avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.01–$27.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 245K searches
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand