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purple duct tape
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.17avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,579.63avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.70–$18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$73K$73K/yr · 39K searches