52
purple chunky yarn
Worth a lookShows a sweet-spot price point ($32.74 avg), but soft demand (-47.5% this quarter) keeps it on the watch list.
Avg price
Incredible$32.74avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$7.33–$40.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good877avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 81K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch