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purple cardstock
Worth a lookShows searches that convert (10.1% search→purchase), but a small market ($68K/yr) keeps it on the watch list.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good502.23avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay$5.96–$22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.58avg listing price — sweet spot $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 63K searches