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puffco proxy
Skip itPrices mostly outside the sweet spot ($12.95–$434.78) — this niche doesn't clear our bar today.
Review moat
Incredible87.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great$72.45avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 82K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$12.95–$434.78cheapest to priciest tracked listing — scored on the share inside $15–$100