45
preservative eco
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great225.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.47avg listing price — sweet spot $15–$100
Price range
Great$6.43–$44.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 85K searches
Brand share
Bad94%top-5 brand share — brand-locked demand