60
pottery tools
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$4.18–$69.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.98avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good588avg incumbent reviews — the moat a new listing must climb
Market size
Good$456K$456K/yr · 908K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand