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61

poster markers

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 44Conversion 75Competition 73Returns 95Price range 77Avg price 75Brand share 75Review moat 24Quality gap 24

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Price range

Great$7.83–$38.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Avg price

Great$15.04

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good$356K

$356K/yr · 332K searches

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,352.32

avg incumbent reviews — the moat a new listing must climb

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