44
poster board letters
Skip itA small market ($84K/yr) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Review moat
Good700.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.23–$20.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.46avg listing price — sweet spot $15–$100
Market size
Bad$84K$84K/yr · 285K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand