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pom poms for hats
Skip itSoft demand (-75.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,267.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.59avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.09–$19.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$122K$122K/yr · 296K searches
Growth
Bad-75.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand