38
pocket hug ghost
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible81.1avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$13.84avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.65–$26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 41K searches
Signals Low Review Barrier