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pocket dictionary
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$56.42avg listing price — sweet spot $15–$100
Price range
Great$11.72–$117.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$684K$684K/yr · 96K searches
Review moat
Good1,389.33avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price