45
pocket cross
Skip itSoft demand (-34.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Review moat
Good558.16avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.95–$42.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$185K$185K/yr · 332K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-34.6%90-day search growth — must beat 0% to launch