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plastic earrings
Skip itPrices mostly outside the sweet spot ($5.22–$9.81) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good$482K$482K/yr · 879K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,245.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$5.22–$9.81cheapest to priciest tracked listing — scored on the share inside $15–$100