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plaster cloth
Skip itSoft demand (-8.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$20.22avg listing price — sweet spot $15–$100
Price range
Great$7.10–$58.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good712.6avg incumbent reviews — the moat a new listing must climb
Market size
Good$282K$282K/yr · 180K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch