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plaster bandages
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Avg price
Incredible$22.87avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$7.10–$73.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good725.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$117K$117K/yr · 73K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier