65
planter filler
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.27–$45.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.0%90-day search growth — must beat 0% to launch
Review moat
Good916.51avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$174K$174K/yr · 290K searches
Signals No Dominant Brand