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planner stamps
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Review moat
Great195avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$5.66–$38.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 138K searches