46
pirate beads
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Review moat
Great350.68avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.92–$34.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 24K searches
Signals Low Review Barrier