58
pinking shears
Worth a lookShows searches that convert (12.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 756K searches
Price range
Great$5.55–$49.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,908.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch