33
pink yarn
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$214K$214K/yr · 338K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.61avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad19,514.22avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.92–$16.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand