49
pink tape
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,519.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.38–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 80K searches
Signals No Dominant Brand