53
pink eye black
Worth a lookShows demand growing +124.0% this quarter, but pricing outside the sweet spot ($8.32 avg) keeps it on the watch list.
Growth
Incredible+124.0%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Good709.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.68–$18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$98K$98K/yr · 105K searches
Avg price
Bad$8.32avg listing price — sweet spot $15–$100