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pink bulletin board paper
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.86avg listing price — sweet spot $15–$100
Review moat
Good621.7avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.14–$27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 69K searches