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pheasant feathers
Worth a lookShows sweet-spot pricing room ($5.74–$101.73), but a small market ($64K/yr) keeps it on the watch list.
Price range
Great$5.74–$101.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great426.82avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.42avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 137K searches