46
pearl letters
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Review moat
Great254.39avg incumbent reviews — the moat a new listing must climb
Growth
Great+69.4%90-day search growth — must beat 0% to launch
Avg price
Good$13.82avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good$6.94–$23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$44K$44K/yr · 118K searches
Signals High Returns