38
pastel streamers
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.20–$29.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,054.14avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$75K$75K/yr · 91K searches