43
paraffin wax for candle making
Skip itSoft demand (-11.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.97avg listing price — sweet spot $15–$100
Price range
Great$6.51–$42.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,337.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 115K searches
Growth
Bad-11.0%90-day search growth — must beat 0% to launch