33
paper stars
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good501.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.20–$17.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$54K$54K/yr · 193K searches